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The core of enterprise culture is the enterprise values and the enterprise spirit.


( a ) the establishment of corporate culture training system
1, the enterprise culture is to shaping the values as the core, improve business performance and management level for the purpose, the outstanding enterprise culture must include two elements : one is the core idea is correct, clear and excellence, two is this concept is able to carry out propaganda continues, so that each employee self-identity and manifest themselves in practical work.
In 2, Yi Hua did not lack of outstanding cultural ideas, such as the" people-oriented"" integrity" and " leader having feeling, ruthless management." " enterprise synergism, increase staff", so that the core idea in no essential difference between different enterprises, only reflected in the work method and behavior on the nature of the distinction, it is by setting up a complete training system to make the staff to understand the concept of corporate culture is what, how will the enterprise culture and their combined with the practical work.
3, the establishment of corporate culture of training, the need for different levels and functions of the people, design different training content and form. From the enterprise level don't run, high need to understand the nature of corporate culture the relationship with traditional culture, and strategy, the relationship between the core competitiveness, how to carry out the cultural change of content; middle emphasis lies in how to carry out assessment, in, under the leadership of team construction of enterprise culture, enterprise culture to be combined with management skills. Excellent leadership skills to spread the company's corporate culture; and the grass-roots staff need to understand the company's corporate culture, and how to embody the corporate culture; new staff need to recognize the company's history and culture, advanced figures deeds, such as behavior standard. Therefore, the establishment of targeted, comprehensive enterprise culture training system is very important.
( two) to establish the scientific enterprise culture management system
In the enterprise culture needs the specific content of clear, you can create and adapt to business enterprise culture management system. Enterprise culture management system generally includes the following steps:
1, the establishment of enterprise concept identification system ( MI ).
2, the establishment of enterprise behavior identification system ( BI ), ceaseless aggrandizement business code of conduct.
3, the establishment of enterprise visual identification system ( VI ), form a lively and colorful visual image.
In 4, the concept of corporate culture and values as a guide, reviewing the existing management system and culture.
5, the establishment of enterprise environment recognition system, create a good corporate culture.
( Note: Yi Hua company through the efforts of recent years has been on the five points were the focus of the implementation of, and achieved good results, such as the company VI design, unified image, but should be perfected further, to form the system of management system. )
( three) the establishment of corporate culture implementation and appraisal system, and founds learning type enterprise organization together.
The enterprise culture management system to establish the fundamental purpose, is that the enterprises of all employees understand and implement, performance at work, in the behavior of, so, in the enterprise culture management system establishment, is more important to the implementation and evaluation of enterprise culture. Enterprise culture and assessment generally follow the first implementation, training, after implementation, and evaluation process. A process for implementation at the same time, also in the demands that we continue to strengthen their own learning, through the company" to create a learning organization" opportunities, corporate culture is constantly move forward.
( four) the enterprise culture promotion and development.
With the constant change of the social environment, the continuous development of their own, enterprise culture needs to be adjusted, upgrade, at different times, different company strategy, different staff, different product structure, all require different enterprise culture will adapt. The enterprise culture is not immutable and frozen, need environmental changes with the constant upgrading, development. Therefore, to establish and perfect the adaptation of Yi Hua development company culture it is necessary to upgrade system.
Four, to implement the corporate culture of the specific content of the programme.
The enterprise culture is divided into four aspects: concept layer, system layer, layer, material layer behavior. To do a good job in the building of enterprise culture is from the 4 aspects to carry out.
1, concept layer. Tissue refining company culture concept, then the organization in charge of the leadership of preaching, through various activities, various conferences, exchange of learning methods to publicizing culture concept.
2, system layer. Enterprise system culture generally includes business leading system, organization structure, management system, management system and some other special system. We are at the beginning of 2011 to the various departments of the company system undertook combing, revised which and the development of the company and does not correspond to the local culture.
In 3, the behavioral level. Enterprise culture is refers to the enterprise staff in the production and management, learning and entertainment produced in culture, including business, education, activities, interpersonal relationship problems entertainment activities in cultural phenomenon.
In 4, the layer of material. As the new enterprise culture workers, this can make a lot of tangible results.
1) making a publication
Yi Hua in this aspect has been very mature, since 2003 November founded the" easy" China home factory newspaper can serve as a good platform to implement. Through the establishment of corporate culture column powerful propaganda and indoctrination, make employee can see, touch it, feel, with the company's development has already become the important position.
2) design and production VI in company-wide promotion
In this respect, the Yi Hua company from the beginning of 2009 on the redesign of the VI concept, unified logo and image, to employees and customers have a visual impact. According to the design of the VI, widely used in all the departments of the company, the workshop. So on the basis of good, but to play the role of the VI design.
3) every kind of organization of staff activities ( outward bound training, hiking, sports, entertainment, employee birthday speech contest activity, etc.)
At Yi Hua, we always feel the business activities of the organization," the spring group to visit" activity" three eight Festival"" the Qingming Festival Ta-Qing"" island Shuangshan development activities ." "" five one, five four "" Mid-Autumn Festival" and so on, but these activities, whether we can be translated into a real benefit, whether to strengthen our team cohesion, promote our employees' loyalty to the enterprise?